--- title: SPZ Legal Advises Redfast on Acquisition by Recurly description: SPZ Legal advised Redfast in its acquisition by Recurly, helping power the future of personalized subscriber engagement. image: https://spzlegal.com/hubfs/SPZ%20Legal%20Redfast%20Acquisition.png --- [Skip To Content](https://spzlegal.com/blog/redfast-acquisition#main-content) [![spz-legal-logo-2024](https://spzlegal.com/hubfs/logos/spz-legal-logo-2024.svg)](https://spzlegal.com/) - [Clients](https://spzlegal.com/our-clients) - [Featured Clients](https://spzlegal.com/our-clients) - [Case Study: Verto Education](https://spzlegal.com/verto-case-study) - [Case Study: Kong Studios](https://spzlegal.com/kong-studios-case-study) - [Case Study: WindBorne](https://spzlegal.com/windborne-case-study) - [Case Study: Tango](https://spzlegal.com/tango-case-study) - [Case Study: Sown To Grow](https://spzlegal.com/sown-to-grow-case-study) - [Case Study: Capture6](https://spzlegal.com/capture6-case-study) - [Case Study: Datava](https://spzlegal.com/datava-case-study) - [Case Study: Voxel](https://spzlegal.com/from-scrappy-startup-to-selling-to-fortune-100) - [Team](https://spzlegal.com/team) - [About Us](https://spzlegal.com/team) - [Becky Mancero](https://spzlegal.com/team/becky-mancero) - [David De La Flor](https://spzlegal.com/team/david-de-la-flor) - [Elizabeth Thorne](https://spzlegal.com/team/elizabeth-thorne) - [Gea Kang](https://spzlegal.com/team/gea-kang) - [Hannah Porter](https://spzlegal.com/team/hannah-porter) - [Hash Zahed](https://spzlegal.com/team/hash-zahed) - [Jessica Sulahian](https://spzlegal.com/team/jessica-sulahian) - [Morgan Kasenchak](https://spzlegal.com/team/morgan-kasenchak) - [Paige Southworth](https://spzlegal.com/paige-southworth) - [Ryan Shaening Pokrasso](https://spzlegal.com/team/ryan-shaening-pokrasso) - [Sam Taylor](https://spzlegal.com/team/sam-taylor) - [Tami Gore](https://spzlegal.com/team/tami-gore) - [Specialists](https://spzlegal.com/our-partners) - [Services](https://spzlegal.com/business-law-services) - [Formation & Corporate](https://spzlegal.com/business-law-services/formation) - [Mergers & Acquisitions](https://spzlegal.com/business-law-services/mergers-acquisitions) - [Funding](https://spzlegal.com/business-law-services/funding) - [Hiring & Equity Compensation](https://spzlegal.com/business-law-services/employment) - [Data Privacy](https://spzlegal.com/business-law-services/data-privacy) - [IP Protection](https://spzlegal.com/business-law-services/ip-protection) - [Commercial Agreements](https://spzlegal.com/business-law-services/sales-agreements) - [Startup Center](https://spzlegal.com/startup-center) - [Formation & Corporate](https://spzlegal.com/startup-center/formation-and-corporate-topics) - [Mergers & Acquisitions](https://spzlegal.com/startup-center/mergers-and-acquisitions) - [Funding](https://spzlegal.com/startup-center/funding) - [Hiring & Equity Compensation](https://spzlegal.com/startup-center/hiring) - [IP Protection](https://spzlegal.com/startup-center/ip-protection) - [Data Privacy](https://spzlegal.com/startup-center/data-privacy) - [Commercial Agreements](https://spzlegal.com/startup-center/commercial-agreements) - [Blog](https://spzlegal.com/blog) - [Contact](https://spzlegal.com/contact) - [LinkedIn](https://www.linkedin.com/company/spz-legal) # SPZ Legal Advises Redfast on Strategic Acquisition [News](https://spzlegal.com/blog/tag/news), [M&A](https://spzlegal.com/blog/tag/ma), [Acquired](https://spzlegal.com/blog/tag/acquired) ![](https://spzlegal.com/hs-fs/hubfs/SPZ%20Legal%20Redfast%20Acquisition.png?width=760&height=428&name=SPZ%20Legal%20Redfast%20Acquisition.png) SPZ Legal is proud to have advised [Redfast](https://www.redfast.com/) in its acquisition by Recurly, a leading subscription management and billing platform. The acquisition,[announced May 7, 2025](https://www.businesswire.com/news/home/20250507475204/en/Recurly-Announces-Strategic-Acquisitions-of-Redfast-and-Prive-to-Accelerate-the-Future-of-Subscription-Growth), represents a significant milestone in the evolution of subscriber engagement and retention. [Recurly](https://recurly.com/) is a subscription management platform that automates the entire subscription lifecycle, including billing, invoicing, and payment processing. It offers flexible billing options, integrates with multiple payment gateways, and provides analytics to help businesses track subscription metrics and customer behavior. Ideal for SaaS companies, e-commerce, and media services, Recurly enhances efficiency, scalability, and customer retention by streamlining recurring billing processes and reducing churn. The acquisition, along with other recent acquisitions by Recurly, strengthens their vision to deliver an end-to-end solution for subscription growth, combining billing, payments, analytics, real-time engagement, and commerce in one integrated platform. Redfast, now rebranded as [Recurly Engage](https://recurly.com/demo/engage/), enables subscription brands to drive retention through personalized, in-product subscriber experiences. By integrating Redfast’s technology, Recurly empowers its clients to transition from reactive churn prevention to proactive subscriber engagement—delivering relevant, timely prompts that keep users engaged and reduce voluntary churn. SPZ Legal’s representation of Redfast in this strategic acquisition involved comprehensive legal support across negotiation of the LOI, deal structuring, negotiating and finalizing definitive documents, supporting due diligence, and closing. SPZ’s [network of specialists](https://spzlegal.com/our-partners), in particular tax, advised the sellers on the transaction. The legal team included [Gea Kang](https://spzlegal.com/team/gea-kang), [Sam Taylor](https://spzlegal.com/team/sam-taylor), [Tami Gore](https://spzlegal.com/team/tami-gore), and [Hash Zahed](https://spzlegal.com/team/hash-zahed). Rajeev Raman, CEO of Redfast shared: "Building a loyal subscriber base is the key to retention and growth. With consumer acquisition costs rising and their expectations for personalization being at an all-time high, subscription businesses must engage subscribers precisely when it matters most, influencing key decisions like upgrades, renewals, and retention in real time. Joining forces with Recurly allows us to help brands turn engagement into their most powerful growth lever.” SPZ Legal is honored to have supported Redfast’s leadership team through this exciting transition. We believe this acquisition not only validates the innovative work Redfast built around in-product personalization, but also accelerates the broader evolution of subscriber-centric platforms. SPZ has proudly supported many clients through the M&A process. Review our M&A services to see what we can do for your startup. [![Explore M&A Services](https://no-cache.hubspot.com/cta/default/44461256/329e2060-d073-4419-b7a0-57f390ed0db1.png)](https://cta-redirect.hubspot.com/cta/redirect/44461256/329e2060-d073-4419-b7a0-57f390ed0db1) To learn more about our work advising emerging tech companies through key growth milestones, visit [our Clients page](https://spzlegal.com/our-clients). 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