Tango Streamlines Legal Operations with SPZ Legal

Streamlined legal solutions help Tango focus on scaling with confidence.

Tango Case Study Page

"We know that everyone we interact with at SPZ is going to have a high level of attention to detail, and will be extremely responsive."

– Ken Babcock, CEO, Tango

Company Overview

Tango, a cutting-edge no-code digital adoption platform, empowers organizations to create intuitive documentation and interactive tutorials for software training. Operating within the browser, Tango provides tools for automation, enabling seamless employee onboarding and process adherence.

Seeking to scale rapidly, Tango required a reliable, flexible legal partner to manage diverse challenges, from enterprise contracts to venture financing.

Tango

"We wanted to keep working with SPZ Legal because they never cast any doubt over the work that they do."

– Ken Babcock, CEO, Tango

Key Challenges

In Tango’s early days, the company relied on a large law firm for legal services. While the firm’s reputation was notable, Tango struggled with impersonal service, slow responsiveness, high costs, and undesirable attention to detail. Additionally, Tango’s expanding needs in data privacy and commercial contracts required a more hands-on, efficient, and cost-effective approach.

Key Challenges:

  • Poor communication and slow responses from their existing legal partner
  • Errors in sensitive documents, risking investor trust
  • Lack of tailored support for their growing and evolving needs
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"Our experience with the large law firm was not great. They had the brand name, but anytime we needed to get a hold of a partner, it was hard to do. It was extremely expensive. Additionally, they were like a factory for fresh law school grads that didn’t have an eye for detail."

– Ken Babcock, CEO, Tango

The Solution

Tango transitioned to SPZ, seeking a more collaborative and responsive legal partner. SPZ assembled a team tailored to Tango’s needs, with experienced attorneys in areas like SaaS contracts, data privacy, fundraising, and cap table management. By integrating closely with Tango’s team, SPZ provided a proactive approach to managing legal tasks.

Notable Actions Taken:

 

  • Streamlined Commercial Operations: SPZ developed templates for enterprise contracts, refined terms of service, and negotiated agreements tailored to deal sizes.
  • Data Privacy Compliance: SPZ supported compliance with global data privacy laws, ensuring Tango remained competitive and trustworthy.
  • Diverse Funding Support: SPZ guided Tango through venture debt, convertible notes, and equity financing, aiding with successful outcomes in every round.
  • Responsive Advisory: SPZ provided speedy access to legal advice, offering flexibility and reliability unmatched by larger firms.
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"It gives me peace of mind. I've got to think about a thousand things on a daily basis. Just knowing that we have a trusted partner that's going to keep me in the loop is big."

– Ken Babcock, CEO, Tango

The Outcome

SPZ’s partnership enabled Tango to scale confidently, achieving the following milestones:

  • Transitioned seamlessly from a larger law firm to improve efficiency and quality while reducing costs.
  • Secured multiple funding rounds, fueling Tango’s expansion.
  • Established robust legal frameworks for contracts and compliance, reducing risk and increasing operational efficiency.
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Key Takeaways

  • Client-Centric Approach: SPZ's responsiveness and tailored services build trust.
  • Specialized Expertise: A dedicated team for fundraising, compliance, and commercial operations provides thorough support.
  • Scalable Solutions: Proactive legal frameworks grow with the client, ensuring sustained success.

"What I've appreciated with SPZ is the proper allocation of the team to different specialties. We work with Sam on contracting, we work with Gea on fundraising, and Ryan gets involved in the right things."

– Ken Babcock, CEO, Tango

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